It’s been a while since I’ve done my drive-by book reviews, but I’ve been reading so many great new books, it’s time to bring them back. For those who’ve never experienced a drive-by review, they’re short, sweet and to the point, answering 3 basic questions: what’s is about, what makes it different, who should read it.

Excerpt from:
Drive By Book Review: UnMarketing by Scott Stratten

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The other day, I had the pleasure of hanging out with a new friend, Ramit Sethi , the author of New York Times bestselling book, I Will Teach You To Be Rich and founder of the wildly popular blog, IWillTeachYouToBeRich.com . We were spinning on all sorts of topics, from personal finance to behavioral change, the psychology of persuasion, marketing, strategy, media, publishing. All common interests we’re both passionate about.

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7 Words That Can Transform Your Business And Life

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Back when I was at the university (around 2002) I went to live in an apartment with three other students.

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We Should Try To Learn More From Other People

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Recently I read a rather pertinent and interesting article on how much commission you should be paying your affiliates. The increase of affiliate marketing has really changed the internet and the commissions you pay can greatly affect your campaign

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How much commission should you pay your affiliates?

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A little over 2 months ago, I interviewed article marketing expert , Elysia Brooker from Pajama Team . She laid bare a lot of myths and truths about article marketing , and opened my eyes to it’s potential impact. But I was still suspect, so I issued her a public challenge to take a site that I owned and get it ranked high up on google for two of the top search terms in the niche using article marketing.

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Article Marketing Challenge Yields Stunning Results

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This is a guest post by Jim Kukral. If you want to guest post on this blog, check out the guidelines here. This is called a unique value proposition, or UVP.

Link:
What Am I Selling That’s Better or Different Than My Competitor?

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We love blogs at Wiliam. They’re versatile.

Excerpt from:
Great corporate blogs

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I started following the work of Collis Ta’eed around three years ago, when he launched a blog called Freelance Switch. I suspected Collis would rock the blogosphere for a couple of reasons

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How To Build A Successful Blog Business, For Real

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Search engine optimisation is at the forefront of the internet wave, everyone now has a website, though not everyone is using their website to reap the big bucks the internet has to offer.

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Getting to the top of Google, the lazy but long way.

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Not long ago, I posted about the lament of a local optometrist and how taking a much broader view of that industry and the role the internet might play could redefine how he solved his customers problems and potentially reinvigorate his business. I’ve never stopped thinking about that example, because it was indicative of a wide swath of industries that sell a product bundled with either a personal service or need to “touch” that product before buying that are being redefined (read “hammered”) by the web. Recently, I came across another example at the convention center in Melbourne, Australia.

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Are You Wed To Your Market, Or Your Model?

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