The other day, I had the pleasure of hanging out with a new friend, Ramit Sethi , the author of New York Times bestselling book, I Will Teach You To Be Rich and founder of the wildly popular blog, IWillTeachYouToBeRich.com . We were spinning on all sorts of topics, from personal finance to behavioral change, the psychology of persuasion, marketing, strategy, media, publishing. All common interests we’re both passionate about.

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7 Words That Can Transform Your Business And Life

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Part of growing and evolving is intentionally testing the boundaries of an experience that’s perceived outwardly as success, but that’s begun to feel inwardly complacent. Doing that means taking a risk, both in ego and ease. It means going from being on top of your game (or, at least the perception) to potentially stumbling, falling down, not knowing which way is up.

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Taking Out The Thrash

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This Friday’s guest contributor is Joel D Canfield. Joel writes about his family’s experiment with a location-independent life at  http://CanfieldOfDreams.com . Because he and his location-independent wife Sue believe everyone should make a great living doing what they love, they mentor and train virtual workers who want to choose where and when they work ++++ Benjamin Franklin was a serial entrepreneur, regularly seeing huge success implementing ideas which others thought were impossible or pointless.

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The Ben Franklin School of Persuasion

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The moment you want someone to buy something from you, you take on a Herculean burden… The burden of proof. You need to prove to a potential customer, client, patient, reader or visitor that the solution you’re offering will solve their problem better, faster, easier, more-effectively or less-expensively than others. You can answer every other question, grab attention, build rapport, establish though leadership, disqualify others, differentiate your offering, share benefit after benefit, claim superiority, reverse risk, create scarcity, incentivize immediate buying and call people to act.

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The 7 Types of Proof Needed to Sell Anything to Anyone

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Earlier this year,  Chris Guillebeau and I had the pleasure of sharing some thoughts about being fearless at the TEDx conference at Carnegie Mellon. Well, we’ve both been thinking a lot about fear and the creative process since then and wanted to take the conversation deeper in a joint discussion. So, we’ve put together a panel idea called “ Fear and the Art of Creation” and presented it to the crew at South By Southwest for consideration in next year’s interactive conference

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Fear And The Art of Creation

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Not long ago, I posted about the lament of a local optometrist and how taking a much broader view of that industry and the role the internet might play could redefine how he solved his customers problems and potentially reinvigorate his business. I’ve never stopped thinking about that example, because it was indicative of a wide swath of industries that sell a product bundled with either a personal service or need to “touch” that product before buying that are being redefined (read “hammered”) by the web. Recently, I came across another example at the convention center in Melbourne, Australia.

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Are You Wed To Your Market, Or Your Model?

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For a while now, I’ve had a section on my whiteboard wall called “Minor Commitments,” tasks, requests, small, one-time things I’d committed to doing.

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Is Your Schedule Packed With Bottom-Feeder Bait?

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“The truly creative mind in any field is no more than this: A human creature born abnormally, inhumanely sensitive. To them… a touch is a blow, a sound is a noise, a misfortune is a tragedy, a joy is an ecstasy, a friend is a lover, a lover is a god, and failure is death. Add to this cruelly delicate organism the overpowering necessity to create, create, create — so that without the creating of music or poetry or books or buildings or something of meaning, their very breath is cut off… They must create, must pour out creation.

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55 Quotes To Inspire Creativity, Innovation and Action

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Yesterday, my friend and insanely smart dude, Charlie O’Donnell retweeted this: And, it got me thinking. So, I tracked it back to Jonah Peretti’s original series of tweets to get a bit more context.

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Can You Build a Business Swinging For Singles?

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So over at Gizmodo they’ve launched a campaign for political change. It seems timely given the fresh take on the leadership of the federal Labor party and I, for one, have to agree with their nominee to replace Stephen Conroy in the new government. Senator Kate Lundy is the perfect nominee if for no other reason than that she actually understands how the future of the internet and communications is essential to our country’s life and growth

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While we’re reshuffling cabinet

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