So, the tremendous conversation in the comments to Alison’s post about how what you wear impacts how others perceive you got me thinking.

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What’s Your Creative Modus Operandi?

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Ever try to sell a product or service to a company? Three words - Ack! Oy! Dohhh! When I graduated college, I got a job selling long-distance telephone service to companies.

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7 Corporate Sales Persuasion Triggers

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Yesterday I was browsing on Problogger and I came across a post where Darren was announcing the Copywriting Scorecard for Bloggers . It seemed like a good resource to have, so I went ahead and purchased a copy (normal price will be $14.97, but for the next two weeks you can get it for $9.97). In a nutshell it is an ebook with pointers you can use to improve your blog posts

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Want To Write Better Blog Posts? Check The Problogger Scorecard

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A little over 2 months ago, I interviewed article marketing expert , Elysia Brooker from Pajama Team . She laid bare a lot of myths and truths about article marketing , and opened my eyes to it’s potential impact. But I was still suspect, so I issued her a public challenge to take a site that I owned and get it ranked high up on google for two of the top search terms in the niche using article marketing.

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Article Marketing Challenge Yields Stunning Results

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The moment you want someone to buy something from you, you take on a Herculean burden… The burden of proof. You need to prove to a potential customer, client, patient, reader or visitor that the solution you’re offering will solve their problem better, faster, easier, more-effectively or less-expensively than others. You can answer every other question, grab attention, build rapport, establish though leadership, disqualify others, differentiate your offering, share benefit after benefit, claim superiority, reverse risk, create scarcity, incentivize immediate buying and call people to act.

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The 7 Types of Proof Needed to Sell Anything to Anyone

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As a copywriter and a marketer, I’m fascinated by the crossroads of persuasion and language. One of the things I’ve written about in the past is something I call the headline “persuasion trifecta.” Three elements that when integrated into a headline serve as such a powerful tease, you simply cannot blow past it

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Headlines You Can’t Ignore

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Ever wonder how to make yourself stand out from all the other business puppets?

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Business, Branding and the Art of Storytelling

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In the advertising world, it’s commonly agreed that the headline is responsible for about 90% of an ad’s effectiveness. Same thing in the book world.

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7 Sneaky Ways to Write Irresistible Headlines

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