The other day, I had the pleasure of hanging out with a new friend, Ramit Sethi , the author of New York Times bestselling book, I Will Teach You To Be Rich and founder of the wildly popular blog, IWillTeachYouToBeRich.com . We were spinning on all sorts of topics, from personal finance to behavioral change, the psychology of persuasion, marketing, strategy, media, publishing. All common interests we’re both passionate about.

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7 Words That Can Transform Your Business And Life

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This week’s guest contributor is my friend, Alison Kramer, owner of Nummies and Mama to three beautiful little ones. A writer, Waldorf parent, lover of hot yoga, reluctant runner and certified twitter addict , you can read more stuff by and about Alison on her blog here and on her “ What I Learned Today ” posts

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Should What You Wear Reflect Who You Are In Business?

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Ever try to sell a product or service to a company? Three words - Ack! Oy! Dohhh! When I graduated college, I got a job selling long-distance telephone service to companies.

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7 Corporate Sales Persuasion Triggers

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Part of growing and evolving is intentionally testing the boundaries of an experience that’s perceived outwardly as success, but that’s begun to feel inwardly complacent. Doing that means taking a risk, both in ego and ease. It means going from being on top of your game (or, at least the perception) to potentially stumbling, falling down, not knowing which way is up.

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Taking Out The Thrash

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This Friday’s guest contributor is Joel D Canfield. Joel writes about his family’s experiment with a location-independent life at  http://CanfieldOfDreams.com . Because he and his location-independent wife Sue believe everyone should make a great living doing what they love, they mentor and train virtual workers who want to choose where and when they work ++++ Benjamin Franklin was a serial entrepreneur, regularly seeing huge success implementing ideas which others thought were impossible or pointless.

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The Ben Franklin School of Persuasion

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A little over 2 months ago, I interviewed article marketing expert , Elysia Brooker from Pajama Team . She laid bare a lot of myths and truths about article marketing , and opened my eyes to it’s potential impact. But I was still suspect, so I issued her a public challenge to take a site that I owned and get it ranked high up on google for two of the top search terms in the niche using article marketing.

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Article Marketing Challenge Yields Stunning Results

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The moment you want someone to buy something from you, you take on a Herculean burden… The burden of proof. You need to prove to a potential customer, client, patient, reader or visitor that the solution you’re offering will solve their problem better, faster, easier, more-effectively or less-expensively than others. You can answer every other question, grab attention, build rapport, establish though leadership, disqualify others, differentiate your offering, share benefit after benefit, claim superiority, reverse risk, create scarcity, incentivize immediate buying and call people to act.

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The 7 Types of Proof Needed to Sell Anything to Anyone

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Guest post from Peter Shallard, the Shrink for Entrepreneurs. Check out his blog or for mini Jedi-mind-tricks, follow @PeterShallard on Twitter ++++ The idea to write this post started with a twitter conversation Jonathan kicked off with these words of wisdom: Don’t lead with “how’m I gonna make money?” Instead, ask “how’m I gonna blow people away and change lives?” Most of us can agree that this principal is spot on for entrepreneurs with big dreams. When Nathan Hangen added Sometimes internal motivators aren’t aligned with success … I knew he had put his finger on an issue I’ve personally witnessed time and time again.

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Are You Obsessed With Money, Freedom or Impact?

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  FYI – The first picture was taken in Chelsea, NYC. The other three were taken in Santa Monica, CA. Funny how the vibe changes, huh?

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4 Signs You’ll Never See in Big Corporations

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Not long ago, I posted about the lament of a local optometrist and how taking a much broader view of that industry and the role the internet might play could redefine how he solved his customers problems and potentially reinvigorate his business. I’ve never stopped thinking about that example, because it was indicative of a wide swath of industries that sell a product bundled with either a personal service or need to “touch” that product before buying that are being redefined (read “hammered”) by the web. Recently, I came across another example at the convention center in Melbourne, Australia.

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Are You Wed To Your Market, Or Your Model?

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